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Principles, principles, principles . . .

Date:       7 May 2008
To:          Subscribers, Speaking Biz Strategies Letter, Issue #103
From:       Burt Dubin <burt@burtdubin.com>
Subject: Principles, principles, principles . . .

Speaking Biz Strategies Letter . . . the #1 international electronic
publication dedicated to the interests of paid experts who speak,
published by Burt Dubin

Please feel free to forward this issue to your associates,
to aspiring speakers, to fellow speakers or anyone else interested.

If you received this message from someone else and would
like to receive your own complimentary subscription, go to:

http://www.burtdubin.com/bonus.html

In this edition:

Hold on to your hat! You’re about to capture timeless principles.
7 speaking business success principles you can easily engage . . .

Principles simply are. What works, works.

First, 3 principles that changed our world:

1. Production lines: The production line concept Henry Ford
discovered in a Chicago meat packing plant, the concept that
drastically reduced the cost of manufacturing motor cars over a
century ago, simply works. It created the mass-production model
since adapted by virtually all makers of mass-produced products.

2. Ambiance: The model Howard Schultz adapted from his
experience in Milan, Italy, became the new Starbucks. It caused
consumption of coffee to become an experience with a previously
unimagined ambiance, at least in the USA. It gave a new meaning
to the phrase, “coffee shop.”

3 Barcodes: The vision of a retail store manager, Sam Walton,
seeing what nobody else saw, created the largest retail store chain
in this world, Wal-mart.

This vision, barcodes, yielded distribution economies allowing
lower prices as well as mega-profits. And the retail distribution
world was turned on its head forever.

You may not like the Ford product. You may not care for
Starbucks coffee. You may be opposed to Wal-Mart employment
methods.

However, don’t throw the baby out with the bathwater.
Success principles simply are. They are neither good nor bad.
They simply are.

Production lines, ambiance, barcodes. They changed the
macrocosm. They changed the big world.

Now, principles you can use to change your world:

Ask yourself what you can do to change your microcosm?
(This is the smaller world composed of all the places you go,
all the people you know, all the circumstances and conditions
of your life.)

If you recognize these 7 principles. If you accept these 7 principles.
If you embrace these 7 principles. If you engage these 7 principles.
You then experience your world lighting up with a new glow.
You then become the marquee player in your world.

Ask yourself what you can discover, adapt, see . . .

As a speaker, this means the way you serve organizations and
people you deal with. In your microcosm you stage your life
experience. You are in absolute control of your impact on the
companies, associations and people in your world.

1. You can sell the dream:

Do this . . . When you target decision-makers who can hire you,
paint a glowing word picture of the array of benefits awaiting the
decision-maker, the organization, and the audience.
(Speaking Success System users, think of the 10-10-10 Model.)

Lay it on with a trowel. Make the most of all the truth you’ve
got. Here is an example: Some years ago, the Kelloggs Corn Flakes
marketers wrote, “There’s a whole summer of sunshine in every flake.”

Speak of the gratification, the recognition and professional growth
awaiting the decision-maker as an outcome of choosing you to speak or
to train.

Place your decision-maker in the picture: “Imagine how you’ll
feel when all involved love my program . . .”

If the fates allow you to contact the CEO or the EVP, focus on how
your intervention is to yield outcomes delighting the shareholders
or the Board.

Share how your words and actions are to produce more productivity,
higher profits, greater market penetration, higher market share,
better positioning for their brand, etc. Or whatever the outcomes
of your intervention are.

Go beyond this: Tell the decision-maker of the outcomes of
the outcomes, the benefits of the benefits. The ultimate good
generated by what you do. This is what they invest in. Outcomes
and benefits.

In short, they don’t invest in your speech, your seminar, your
workshop. These, by whatever name, are your acts of intervention.
Decision-makers invest in the improvements you make through
what you say and do.

When you stand before your audience, share a vivid view, an
exciting indication of the array of results they create for themselves
personally when they accept the attitudes and take the actions
you recommend.

2. Offer residual benefits, long-term benefits, if possible:

Does the reputation they establish through engaging your
concepts live on for many years or decades? Tell them so.
Think through the benefits, all the benefits and the benefits
of the benefits. Tell each of your constituents the ongoing
benefits of the benefits.

3. Deliver Systems and Tools:

People love Systems. This is why franchises do so well.
There’s a system in place. Show them a roadmap, a blueprint.
Show them a proven way to create desired outcomes and the
outcomes of the outcome. Show them peace of mind. Show
them ease, sureness, safety.

4. Pre-handle problems:

Tell them what to expect. Provide remedies in advance.
Show them how to use those remedies. Be clear that they are
accountable for their actions and for what those actions do.

5. Build win-win relationships:

Tell them how much you care. Prove it. Live your caring.
Model what caring is. Provide access to you or your surrogates.
When problems arise, celebrate. Translate these problems into
challenges. Translate challenges into opportunities. See these
as opportunities to serve.

6. Work your butt off:

Is that too colloquial for you? Dedicate your time and energy
to the delivery of value. Then more value. Then more yet.
Go the extra mile. Apply yourself diligently and relentlessly to this.
Do more than is expected, more than is required, more than anybody
in their right mind would do. (This is exactly what I did and
what I do now.)

7. Surrender to your purpose:

Surrender is the price you pay for the success you desire.
It always works. Give yourself wholly to the outcomes you want.
Ultimately, all obstacles level off. They transmute into pathways to
the attainment of your desires.

Principles simply are. What works, works. Let these principles
work for you.

If you recognize these 7 principles. If you accept these 7 principles.
If you embrace these 7 principles. If you engage these 7 principles.
You then experience your world lighting up with a new glow.
You then become the marquee player in your world.

###

Posted at 10:28 AM in Speaking Business | Permalink | Comments (0) | TrackBack (0)

Assembly Instructions For Your New Life

The Burt Dubin Speaking Biz Strategies Letter Issue #102

Assembly instructions for your new life

Circa 1997: I saw Og Mandino speak at an NSA Convention. Shortly before
he left us forever. He was a spellbinder.

He infused his words with emotion, charged his utterances with depth of feeling.
Today, at least 10 years later, those words echo in my head.

Og modeled being his message. Go thou and do likewise.

Today, I vividly recall my experience of him, of his state, of his beingness.
And I experience myself enobled by that memory. Resolve to give your
audiences a comparable memory of you.

Og gave that NSA audience the gift of his essence. And the feelings he
generated in me live on in my memory.

Endow your audiences with such an experience of you.

How do you do that? You dramatize views already engraved on your
consciousness. You deliver insights that awaken, concept that illuminate,
understandings that inspire.

Where do these views, insights, concepts and understandings come from?
From sunrise, from springtime, from flickering flames in your fireplace,
from your own throbbing heart.

They arise from your experience of being alive, from your inner knowing,
from your empathy for the human condition.

All these requisites are in you now. They vivify your insights.
They deepen your wisdom. They cause your ongoing unfolding.

Before you are a great speaker, consultant, trainer, you are a great person.
How do you allow yourself to become a great person?

By living your life to the fullest.

By allowing “the slings and arrows of outrageous fortune” to deepen
your understanding of life and of the purpose of life.

This is what Og Mandino did. In spades. He rose from a shattered marriage
and drunken despondency to be the writer of a series of inspirational books,
and the distinguished editor of Clement Stone’s Success Magazine.

And a model of the possible for all who knew his story.

His 1995 book, “The Spellbinders Gift,” (ISBN 0-449-91224-8)
included 7 recommended actions. He called them, “Assembly instructions
for your new life.”

Here they are, in his own words:

1. Separate yourself from the crowd:

Recognize you are not a sheep, satisfied with only a few nibbles of dry grass.
Separate yourself now from the multitude of humanity so that you are able
to control your own destiny.

Remember that what others think, say, and do need never influence what
you think, say and do. Create your unique niche. Be an irreplaceable resource.

2. Live each day in a day-tight compartment:

As soon as you awaken, seal yourself in a day-tight compartment. Live only
for this day and its allotted work. Yesterday has vanished forever.
Tomorrow is only a dream.

Refuse to allow memories of the past or concerns about tomorrow to
befoul your thinking so that today’s effort are impaired. Advance
swiftly toward the life you deserve.

3. Go the extra mile:

Go the extra mile at every opportunity today. You thus follow the
greatest secret of success known to humankind. The one certain
method of turning this day into a glorious success is to work harder,
longer and more intensely than anyone expects you to.

Always render more and better service than that for which you are
being paid. You’ll soon be paid for far more than you do.
This is my personal secret.

4. Look for the seed of good in every adversity:

Realize that almost every adversity that may befall you today usually
carries with it an equivalent or greater benefit that you find if you
have the courage to look.

Collect your thoughts whenever you suffer a setback. Ask yourself what
possible good can be extracted from your misfortune. The scales of life
always return to center. If God closes one door to you, another will be
opened. Never abandon hope.

5. Do not neglect the little things:

One of the greatest differences between a failure and a success is this . . .
The successful person tackles choices the failure avoids.
Work done hastily, shortcuts taken, careless attention to details, t
hese can all wreak havoc on your career.

Constantly remind yourself that if it’s part of your work, it’s important.
History reminds us of battles lost because of a missing horseshoe nail.
Careful attention to detail is another of my personal practices.

6. Do not hide behind busy work:

It takes just as much energy to fail as it does to succeed.
Constantly guard against the trap of falling into busy work.
This gives you an excuse to avoid meaningful challenges or
opportunities that could change your life for the better.

Your hours are your most precious possessions. This day is
all you have. Waste not a minute. Personally I work only
half time. It doesn’t matter which 12 hours of the day I work.

7. Do not allow anyone to rain on your parade:

The wounds to your inner self can be painful and long-lasting
when anyone taunts or criticizes you. As you now climb the
golden ladder of success, you encounter those who attempt to
drag you down to their level.

This is the way of the world. If you permit it to happen to you
the pounding you receive eventually causes you to cease your
climb to avoid future pain. Just smile and walk away.
Envy always implies the conscious inferiority of others.
_______________________________________________

On the personal side:

The beta test of my new website continues. So many little things
can make a big difference. For example, years ago I learned not to
waste the top of a marketing letter (or landing page,) with the
name of the organization or product.

Yet I forgot and committed this goof. Next week this is to be fixed.
And I have another scroll in development . . . an innocent looking
label with a magnetic message waiting inside.

Your Customer is a Living Story

Date:       3 March 2008
To:          Subscribers, Speaking Biz Strategies Letter, Issue #101
From:       Burt Dubin <burt@burtdubin.com>
Subject: Your customer is a living story

Welcome to the 101st issue of your Speaking Biz Strategies Letter.

Feel free to forward this issue to aspiring speakers, fellow speakers
or anyone else interested.

If you received this message from someone else and would like to
receive your own complimentary subscription, go to:

http://www.burtdubin.com/bonus.html

In this edition: Insights on allowing stories to add aliveness to every
program you deliver and every article you write . . .

Rarely, very rarely, do I reprint another’s words in this space..
A few days ago ,my good friend and Google Ad Words Master,
Perry Marshall, sent me the piece that follows. It was written by
his partner, Bryan Todd. It touched me deeply with its accuracy and
authenticity. With Perry’s permission, here it is:

Your Customer is a Living Story

Stories make up the fabric of life. Learn to perfectly echo
the "story" going on inside the mind of your customer,
and he'll be yours for life.

By Bryan Todd

Every person you'll ever see, meet or know is in the middle of a
real-life story, right here and right now. This includes you; it includes
me. Stories are everywhere, and part of everything. Stories are what
it means to be human.

There's tremendous power in a good story. If I'm in the middle of a
personal crisis, and you recount to me in perfect detail the story that
I'm going through right now, then something amazing happens:
You have my full and complete attention. You have my interest,
you have my friendship, you even have my loyalty. And as long as you
can continue telling me my story - as long as you continue to get it right -
you will continue to have my interest, friendship and loyalty.

This can be a very productive, a very profitable thing.

The best marketers know this. The best of all marketing is, in fact,
storytelling. Notice the stories in each of these marketing headlines.
Some of them are dramatic, some less so. But they're all stories:

"They laughed when I sat down at the piano.
But when I started to play ... !"

"What to do when your spouse says,
'I don't love you anymore.'"

"Google AdWords looks like a great tool ...
But the best keywords are too expensive,
my ads keep getting disabled, and this is
a whole lot harder than it should be."

"Thousands have this priceless gift -
but never discover it."

"Imagine me ... holding an audience
spellbound for 30 minutes!"

Stories sell, because stories resonate with people, stick in their
memories and move them to make changes and take action.
Everybody's life is a story. Every hour of every day there's a simple story,
a simple plot, a simple narrative that I'm part of, you're part of.

Here are six key elements that all those stories share in common.
Think back over the last few movies you've seen, or books you've read,
or TV shows you've watched. Think back over your own recent
experiences as well. These elements are all there. Use them first to
understand yourself, and then to understand the people you're trying
to reach.

1. Every story is either about something you want, or something
you don't want.

In most stories, there's both. But one is always prominent.
Consider these two Google ads, for example:

Learn German in 10 hours
After a weekend you will have a
working vocab & grammar.
www.unforgettablegerman.com Escape Voicemail Jail
Get Customers to Chase You Instead
with Savvy Guerilla Marketing
www.perrymarshall.com

The first ad is about getting something you want. The second is about
getting away from something you don't. There's a time and a place for each.

Which situation is your prospect in? Is he or she running toward something,
or running away from something? Ask, or else test and find out.

2. Every story centers around certain key desires and fears.

Odds are your story, and your prospect's story, is about one of
these key themes:

Things you desire Things you fear
Life, survival vs. Death
Love, sex, security vs. Loneliness, rejection, jealousy
Money, wealth, resources vs. Poverty, loss, hunger
Power vs. Lack of control
Peace vs. Conflict
Freedom, independence vs. Oppression, imprisonment
Victory vs. Defeat
Recognition, achievement vs. Anonymity, failure, shame
Justice, vindication, revenge vs. Injustice
Knowledge, understanding, discovery vs. Confusion, ignorance

What's the key desire, or fear, that's driving you right now?
What's driving your customer or prospect to come seek you out?

3. Every story centers around either the past, the present,
or the future.

Sometimes there's an issue from the past you're compelled to solve.
Perhaps you want to discover and better understand something
(good or bad) that happened a long time ago:

The DNA Ancestry Project
Discover Your Ancestry with DNA.
Find Ethnic and Geographic Origins.
www.DNAAncestryProject.com

Or you're trying to undo the effects of a terrible past event:

Let Go, Heal the Past
Release the Past and live fully Now
Superb CD for healing and living
www.VitalAffirmations.com

Other times you're wanting to deal with something in the present.
Maybe you want to preserve something that's good or keep from altering
or losing it - such as keeping your home or your job, or preserving your
marriage. Or perhaps you're in a terrible situation at present that you're
trying to escape or put a stop to, such as a bad relationship, a desperate
financial situation, or a destructive habit:

Quit Smoking Now
19 out of every 20 people who use
Easy Quit succeed. Guaranteed.
www.easyquitnow.info

Still other times it's about the future. It can be positive, such as
wanting to earn more money this next year, or finally finding the love
of your life. Or it could be negative: preventing something bad from
happening, such as averting possible financial disaster, preventing
the loss of your possessions or property, or saving a loved one:

"The vet said there was no hope to save my dog.
I saved her life with alternative natural veterinary medicine.
Here's how you can do the same for your dog."

4. Every story involves conflict among certain people and certain forces.

Every "story" you experience involves a conflict against yourself,
against nature (or God), or against other people. The key is to ask,
"Who does a person think is the real enemy here?"

Conflict against yourself could be your own past, your own insecurities
and fears, your own bad habits, or other personal "dragons" you need to slay:

Overcome Anxiety
This natural approach helps you to
achieve your goals, begin today!
SelfHelpRUs.com

Warning: Be careful with this one. Nobody likes to think their
problems are entirely their own fault.

Conflict with nature can be about stopping disease, dealing with
problems involving animals or pets, or protecting your possessions
and loved ones against the elements:

If a Tornado Strikes
Will your family be ready?
Download Free Disaster Action Plan
www.nokep.org

There's no end to the conflict you can have with other people:
it can involve a loved one, a family member, friends, rivals or
competitors (even enemies), your society, or trouble involving
someone in authority:

Bad Boss Tips
"Winning at Work" - free week tips
for dealing with difficult people!
www.beldingskills.com

The best stories - and the best marketing campaigns - often evoke
a perennial "devil": the healthcare companies who will deny you
coverage; the corporations that pollute your water and food with toxic
chemicals; the emasculating institutions that keep you stuck in the
rat race. And then there's the ever-popular lying car salesman:

A Woman's Guide to Buying a New Car:
Internet Secrets Car Salesmen Don't Want You to Know

5. Every story is about changes in yourself, and other people, over time.

Take a look again at the ads and headlines above. They all tie in,
in a very subtle way, to how you feel about yourself, and how that's
about to change, hopefully for the better.

It's about you becoming a better, smarter, healthier individual.
Or it's about you being more loved, more liked, more attractive.
Or it's about you being a better spouse, a better parent, a better boss
or employee, or a better friend. Or it's about giving sacrificially of
yourself in a meaningful way and making the world a truly better place.

It's also about you hoping that the people you love will do the s
ame thing. Or hoping you can stop and reverse the downward slide
of someone you care about.

And let's admit it: it's also about you hoping that your rivals,
competitors or enemies will either come over to your way of thinking,
or else just self-destruct.

Remember, your prospects and customers feel the exact same
way about they people they deal with. Echo this sentiment with them,
and you will continually have their attention, and their trust.

6. Every story will have a happy ending, or a sad one.

And this is the ultimate point, right here: If you, the marketer,
have done a good enough job of echoing the story that your prospect
is living right now, then he'll give you the permission to step in and
help him write the final ending.

Make it a happy one!

To your success,

Bryan Todd

p.s. To read more on the subject of stories and plots, and how they're
put together, I highly recommend Ronald B. Tobias's 20 Master Plots:
And How to Build Them.

Get your own personal, 1-on-1 Google AdWords consultation with Bryan Todd

Reprinted by permission
Copyright ©2008
Perry S. Marshall & Associates 159 N. Marion St #295
Oak Park, Illinois 60301-1032 USA

I promised Perry I’d recommend 2 new books . . . and yes, I just bought

copies for myself on Amazon:

Ultimate Guide to Google AdWords, Perry Marshall & Bryan Todd,
Entrepreneur Press, ISBN-10: 159918030-8 $24.95
(less on Amazon)

AdWords For Dummies by Howie Jacobson, PhD,
ISBN 978-0-470-15252-2 $24.99 (less on Amazon)

(FYI, Howie, an associate of mine, is a Google AdWords genius
Howie’s approach complements Perry’s approach.

BTW, another tip, when seeking a used book, check out
http://www.ABEBooks com

Sometimes I find lower prices than Amazon there.

On the personal side:

I am engaging a proven principle to build my mentoring and product
business . You can engage the same principle to build your s
peaking/training/consulting business:

The time to invest most in building your business is when the economy
is experiencing a slowdown. So these are the actions I recently took:

I invested in a 3 day seminar at the Wizard Academy to learn how to
make my website better, especially my landing page..

The outcome is I have a new webmaster. Together, Jim Sanfilippo
(+858-268-1724) and I are creating a brand new from-scratch landing page.
Instead of talking about me, what I do and what I offer, it addresses the
interests and concerns of the visitor
and what the visitor wants.

It is to include a website walk-on by me. I returned yesterday from
Scottsdale and the studio of my long time friend, Janita Cooper,
Master Duplicating Corp. (800-228-8919) Rocky Heyer, her engineer,
yes the same Rocky who edits all my CDs, guided me through the
website walk-on process.

If you want to see how others do this, go to http://www.Fripp.com
and http://www.Cathcart.com and have a look.
When my new landing page is live you will be the first to know.
Then I invite you to go there and analyze the strategy so you can model
it for your own landing page.

But wait, there’s more: Just this morning I enrolled in anther
educational experience. This time it is about blogging strategies.
I’ll let you know about the new (my second) blog when it is up.

Here’s my point: Invest in know-how, invest in strategies,
invest in yourself. And don’t ever stop. We live in a changing world.
Marketing is evolving and we gotta keep up or be left behind.

Ask yourself right now as you read these words, what have you
invested in during recent weeks to build your business?

If you come up blank, do this: Proceed into the nearest bathroom
and gaze into the mirror. Look into your baby blues. Ask yourself,
“Why am I doing that to me?”

Burt Dubin, president, Personal Achievement Institute,
<http://www.SpeakingBizSuccess.com>
24/7: 800-321-1225 +928-753-7546
e-mail: burtdubin@citlink.net
Mail: 1 Speaking Success Road, Kingman AZ 86402 USA

Burt works with people who want to be speakers
and with speakers who want to be masters.

Frequently asked questions:
http://www.speakingsuccess.com/system/faqs.html

Speaking Biz Strategies Letter, access to past issues:
bhttp://www.burtdubin.typepad.com

As Jack London wrote ~ I am consciously aware that
all my actions are in service to a higher calling ~
a calling of the soul versus the ego ~
an inner calling which I continue to listen and
respond to with joy, enthusiasm and delight.
It doesn't get much better than this!
______________________________________________________

Posted at 07:55 PM in Weblogs | Permalink | Comments (0) | TrackBack (0)

You're in the right business . . .

You’re in the right business now . . .

Long time readers know me as a voracious researcher, eager
to share insights, wisdom, strategies and resources with you.

How to bust through perceived barriers now:

Intention: to show you how to bust through perceived barriers.
To guide you to more success as a an expert who speaks and
consults, as well as live a balanced life.

In the past year, or so, I have recommended Success networks.org,
(This is my good friend and Inner Circle Graduate, Michael Angier,)
SpeakernetNews.com, (Rebecca and Ken, my original webmaster and o
ld friend,) and most recently Roy Williams and his Monday Morning
Memo.com. (I just returned from my third course at his Wizard
Academy in the hill country outside Austin, Texas. More about that
experience in a future issue of your SBSL.)

Go to each of these websites and get the complimentary
newsletter offered. You’ll be glad you did.

“School is never out for the pro,” said the late Cavett Robert, founder
of the USA National Speakers Association. Cavett, one of the statesmen
of the speaking business, enormously successful, continued attending
his local Toastmasters Club meetings as long as he lived.
He walked his talk.

What does all that have to do with your being in the right business now . . .

Be patient, it’s coming . . .

Michael Masterson is a dark horse genius I have not mentioned
to you until now. Can you handle an additional source of genius?
If so, go to EarlyToRise.com and subscribe to his complimentary
Letter. If you study how he does what he does you are to find
yourself caught up in his subtle and not so subtle marketing mastery.

And you get more than a few ideas about how to improve your
marketing. (Even if you do not reach for your credit card!)

The longer I am in the speaking/consulting business the more I awaken
to the truth that the difference between huge success and mediocre
struggling is not as much how great you are as an expert who speaks a
nd consults, as it is how skilled a marketer you are.

Onward . . .

I said you are in the right business. Let me prove it based on
Michael Masterson’s research published a few days ago.

Thriving in the tough times ahead:

For obvious reasons rooted in shamefully poor stewardship
of the United States Ship of State in recent years, we in the
USA are in for tough sledding, tough economic sledding,
in the years ahead . . .

Many people are seeing their net worth decline, possibly
evaporate, and facing their declining years as years
approaching blight . . .

Not you . . .

Not if you pay attention and read the signs accurately.
As a paid expert who speaks and consults . . . and (get this, it
is important,) as a person who direct markets your personal
services, you are poised to enjoy greater prosperity and life
balance than 98% (my gut estimate) of the population . . .

* * * * * * * * * * * * * * * * * * * * * * * * * ** * * * * * * * * *

Commercial break:

Would you like an extra $10,000 to $17,000 in monthly bookings?
Who wouldn’t! I developed a model that yields this outcome.
One of my clients, Jeff Rendel, CSP, booked $40,000+ in one
month using this model.

To make it even better for you, you will find added inside your
box my 177 Wow! Wow! Showmanship Stratagems. (Regularly $177)
as a gift from me. That’s if your order reaches me by 17 February 2008.
Note: The order form doesn’t show this extra . . . and it will be in
your box, I promise you!)

On top of that you get a one year, 12 month, 365 day, Guarantee
that this will work for you. Or sent it back in any condition and get
a 100% refund. (And keep your complimentary extra for testing this
for yourself.)

Details here:

http://www.burtdubin.com/tools/tripleplay.htm

*************************************************************

How and why:

Because you are marketing (whether through speaking, consulting,
and/or writing,) insights and strategies to improve circumstances for
the organizations and people you serve.

Please read the above short paragraph again . . .

These entities yearn for the light you bring, for the hope you dispense,
for the strategies you lay out before them . . .

And they are eager to pay you well for the fruits of your experience and
research skills. (Need I remind you that when you are in my Inner Circle
you get ways and means to mine the golden wisdom most appropriate for
your field of specialization. Then to make it available for a fee your
prospects and clients find appropriate. A fee that relieves you from ever
having to look at the right side of the menu again.)

Especially when you include a no-nonsense Guarantee of personal delight
or no-questions-asked money back.

(If you want to see my Guarantee go to the Products Section of my
website: http://www.SpeakingSuccess.com.

Look in the right column for the words
“Your 100% one-year Product Guarantee”
Click on that and see the
no nonsense Guarantee for yourself.)

Model this for your own use . . .

If you like it, steal it. I don’t mind. I copied most of it from another
esteemed resource, Joe Vitale. Your market is not my market. As Dan
Kennedy (another one of my long-time mentors) said, “A candle loses
nothing when It lights another candle.”

Plug: If you get this incredible value from me at no cost, reflect on
what awaits you when you are my client. To discuss your qualifications
to be accepted as my client, contact me.

There’s more . . .

And because you, as an astute researcher within your field of expertise,
are delivering values available nowhere else, your clients, most of them
anyway, are likely to return again and again, year after year, decade a
fter decade, to reward you with coin-of-the-realm for your deliverables.

The marketing secrets that make the difference for you are available, for
a fee, from me. Your fee is not an expense. It is an investment. A modest
investment considering the values you harvest. Your fee is an investment
in your business and financial success. Even more, an investment in life
balance. I don’t want you to be a one-track genius.

Why live a balanced life:

Let me document that life balance part. I live it. I work only 10 months a
year. The other 2 months I play. I travel, mostly to Berkeley to be with
my sweetie. I take a few days off in New York each April and October
(before or after the Diamond Plus Meetings with my top tier clients,)

Plus this: I attend seminars wherever they are, continuing my personal
and professional growth, often meeting future clients while I discover insights
to be shared later with you.

More often than not, when I travel I stay in upscale hotel suites, sometimes
with concierge level amenities. It’s a good life. I can show you how to enjoy
such a life for yourself and your loved ones.

Contact me to discover more . . .

This is Issue #100. The Burt Dubin Speaking Biz Strategies Letter is
published every month on or near the first Tuesday of the month.
With this issue we complete 8 years and 4 months of faithful service to you.
______________________________

P.S. Could you do me a big favor and forward this e-mail to at least 3-4 of
your speaking colleagues. God knows we all want to be more successful
and this will help them get moving. Thank you.
______________________________

On the personal side:

I returned as few days ago from a 3 day educational experience
at the Wizard Academy outside Austin ,Texas. Being there is
a transcendent experience. This time Elayne was with me.
After it was over she said her life and work would never be the same.
If you want to know more about it go to www.wizardacademy.com
______________________________

Posted at 09:13 PM | Permalink | Comments (0) | TrackBack (0)

82 Queen Street and Customer Delight

82 Queen Street, Charleston S.C. USA and Customer delight

You may wonder about this possible connection
with your bookings and your cash flow . . .so I'll tell you.

For 2 days after Christmas, I savored the charms of this centuries-old
Southern USA City. (Founded 1670.)

My final evening I dined at 82 Queen Street, surely among the finest
places to dine in Charleston.

And I am writing this "in heat". Not at my own keyboard.
not directly into 1automationwiz, my autoresponder resource,
instead at a computer in the heart of Charleston.

Dinner started with a Crab Cake appetizer. (OK, and an ale.)
As I celebrated the joys of this sensitively prepared starter
I reflected upon the start of your program, wherever you speak.

Do you come out of the starting gate, aware of the hungers and
interests of each audience? 82 Queen Street did. Each bite,
as the Chicken Delight folks used to say, was a delight.

No filler, pure crabmeat. exquisitely seasoned.

Do you open your programs with an appetizer. with Ideas, thoughts,
insights designed to induce desire, wild, raging, flaming desire for
what is to follow?

Do you address your audience wants, hungers, yearnings?
Do you personalize your words, deliver value from your first words?
Do you directly respond to the concerns of this audience?

Do you cause them to be aware that you care about matters
foremost in their consciousness at that moment?
82 Queen Street did this for me.

With the appetizer they served little biscuits, each not over
a couple of mouthfuls.

Have you ever tasted the love, the caring, the consciousness
of the baker in a buttermilk biscuit?

Did you know . . . your audience experiences your love, your
awareness, your caring, each time you speak? They do.

Regard each of your words, as one bite, OK, one sound byte,
a sound byte affecting your audiences interests in the next part
of your message.

Then came the She Crab Soup. It is a Southern specialty. I tasted
it only once before, in Myrtle Beach. (OK, I know what you're thinkin',
and another ale.)

Again, exquisite seasoning, more concern for delivering a memorable
experience. Which begs the question: Are you as thoughtful, as you
design your program, regarding the interests of your audience?

After that . . . and this was the tough one . . . choosing the main course.

Having already experienced shrimp and grits at Poogans Porch a
few doors away on Queen Street, that was out . . . I opted for the Roast Duck.

Let me tell you I had enjoyed this dish in Rouen, at the oldest auberge
in France. And elsewhere. Nothing equaled this experience in Charleston.
This roast duck was so fragrant, so delectable, I even enjoyed the deeply
browned skin. This experience was transcendent.

What has this to do with you, with your speech, your seminar, your
workshop?

Do you go all out, do you resolve to deliver a transcendent experience,
to create a memorable happening, each time you speak or train?

How to do it is beyond the scope of this message. I treat that in my
Presentation Magic album:

http://www.burtdubin.com/tools/magic.htm

“A blockbuster breakthrough
you can use again and again to
unleash unforgettable audience experiences”

If you yearn to engage your
creative powers to produce magnificent
audience events then pay close attention to these ideas.

Because when you allow these strategies to serve you,
you then magnetize gig after gig after gig from
decision makers who decide they gotta
have you and only you.

http://www.burtdubin.com/tools/magic.htm
___________________________________________________

Why to do it is the heart and soul of this message.

When you make yourself unforgettable, when you engrave a piece of
you in the heart of those who experience you, they hunger to come
back for more.

My recommendation: Delight your audiences. Make yourself unforgettable.
You then deliver unanticipated value to those who experience you.
They want more. And your value is available from only one resource: You.

With kindest regards,

Burt
______________________________

This is Issue #99. The Burt Dubin Speaking Biz Strategies Letter is
published every month on or near the first Tuesday of the month.
With this issue we complete 8 years and 3 months of faithful service to you.

Posted at 07:17 PM | Permalink | Comments (0) | TrackBack (0)

Update . . . Products and Marketing Revisited

Update . . . Products and marketing revisited

“School is never out for the Pro” These words of NSA’s founder,
Cavett Robert, echoed in my ears last weekend. 24 years a national
speaker. (Me.) You’d think there’s nothing more to learn. Think again.

The speaking game is evolving. New players. New technology.
New rules. A changing market.

Here are as many of my findings as can be squeezed into your 98th
edition of this electronic rag:

1. How to cash in on your uniqueness: Flaunt it . Revel in it.
Cherish it. Engage it. Your heritage, your travels, your accidents,
goof-ups and tragedies. Your rare experiences. Take risks. Step out
on a limb. Celebrate it in the words you say and the words you write.
Think Fripp. Think Mitchell. Think You and your story of how you got here.

2. Strategies for using your book as a marketing lever:
Marilee Driscoll shared these insights . . . Your book is your lowest
profit product. So give it away when people buy your high profit products:
Your CDs. Your albums. Your home-study courses, etc.

Your book is your best brochure. Give it away to decision-makers
who can hire you. Recommend it as an extra to be given to all who
attend the conference. People resist discarding books. Your book, with
all your access information embedded, become a permanent calling card
on a zillion bookshelves everywhere.

In addition, your audio CDs, your DVDs of your words, your
educational albums, (CDs and a Manual,) your home-study courses,
all command a huge markup going straight to your bottom line.

Transcending these concepts, your Membership Website, your
Inner Circle groups, expanding on the ideas in your book, may yield
continuity cash flow for you decades into your future, long after you
retire from speaking.

3. Tapping your non-traditional talents: My Inner Circle graduates,
Sandy Geroux, revealed concepts she developed. In her case she sings.
She creates custom songs, words and music, for organizations she serves.

Talents you may have include singing, acting, playing an instrument,
dancing, jugging, riding a unicycle, acrobatics, poetry, humor, story-
telling, etc.

Products, possibly including your non-traditional talents, you can
create, beyond those already mentioned, include software programs,
games, custom assessments, webcasts and webinars, downloads, podcasts,
even ring tones.

4. Resources for engaging Green Screen technology. My old NSA friend,
Bob Chesney, revealed insights which, alone, proved worth the trip.
“It’s a new world, Goldie,” said Tevya, In Fiddler on the Roof. Well there’s
a new world of technology available to bring your website to life. It’s called
Green Screen Technology.

You can now appear, “Live”, on your website. You can speak directly
to your visitor. You can do this on more than one of your web pages.

You can do video walk-ons. You can be in the page design. You can float
over a page. You can create multi-dimensional media products.

Bob provided us with links to several speakers’ websites including these:

http://www.Cathcart.com
http://www.fripp.com/meetingplanners.html
http://www.wmitchell.com
http://jimtunney.com
http://www.kevinoc.com
http://www.terrikabachnick.com/home.html
http://www.redzonemarketing.com
(This is my Inner Circle Graduate, Maribeth Kuzmeski)
http://edrensi.com/

Plus these examples of how you can use this technology to
be a spokesperson for your clients:

http://youonyourwebsite.com/TerriK/Spokesperson.htm

http://youonyourwebsite.com/Feldman/Spokesperson.htm

http://youonyourwebsite.com/Spokesperson/Tunney_Spokesperson.htm

http://youonyourwebsite.com/Spokesperson/Kevin_Spokesperson.htm

http://youonyourwebsite.com/Spokesperson/DJ_Spokesperson.htm

http://youonyourwebsite.com/Spokesperson/Debbie_Spokesperson.htm

http://youonyourwebsite.com/Spokesperson/Cathcart_Spokesperson.htm

http://youonyourwebsite.com/RedZone/Spokesperson.htm

“It’s a new world, Goldie,” said Tevya. Well, it’s a new world for speakers
and for speaker marketing outreach now. Resources to guide you include
Bob Chesney
http://www.speakersdemos.com

And my personal long-time friend and resource, Janita Cooper:
http://www.masterdup.com

5. Product positioning and marketing tips from Stephen Schumann:

Create products because you can serve those who may not be able to
experience you live, through your products.

Create products because they deliver durable value.

Create products because products yield you continuing revenue for
work you do only once.

When you intend to offer product from the platform, start by delivering
an outstanding presentation. Within it, embody answers to the 3 questions
you must answer if you want audience members
to invest in your products:

5.1 Why do I need resources? (To eliminate pain, to attract pleasure)
5.2 Why do I need these resources? (To gain benefits exclusively
available here.)
5.3 Why should I buy these resources, from you, here, now, today?
(Special reduced cost and added bonuses only here, now, today.)

Offer the outcomes each of your products deliver, rather than
the product itself.

Hold up the product and quote from it. Ask, “Does this sound like
something of value to you?”

Make people uncomfortable because they lack the benefits these
products deliver.

“School is never out for the Pro” These words of NSA’s founder,
Cavett Robert, echoed in my ears last weekend. 24 years a national speaker.
(Me.) You’d think there’s nothing more to learn. Think again.

###

______________________________

This is Issue #98. The Burt Dubin Speaking Biz Strategies Letter is
published every month on or near the first Tuesday of the month.
With this issue I complete 8 years and 2 months of faithful service to you.
______________________________

P.S. Could you do me a big favor and forward this e-mail to at least 3-4
of your speaking colleagues. God knows we all want to be more successful
and this will help them get moving. Thank you.
______________________________

On the personal side:

New Orleans is back. In Spades. Yes the Lower Ninth Ward is still
a mess. Yes politics and government ineptitude allow major challenges
to stay on the front burner. Yes, their idea of coffee is not mine.
That’s the bad news.

The good news is that Bourbon Street is alive and well. I walked it,
reveled in it, celebrated and savored it on both of my evenings in
N’orleans (as the natives say it,) The Creole cooking, seafood gumbo
to die for, alone make the visit worthwhile. And the jazz
you hear everywhere . . . is a whole nother story. When you know their
Airport is named Louis Armstrong Airport you get the idea.
______________________________

Commercial:

Are you already a successful speaker/consultant/trainer?
Do you generate inbound annual earnings of at least $100K?
If you do not, please skip this segment.

If you do qualify, I can guide you to produce these outcomes:

1. Convert your cash flow into lifetime equity.

2. Create continuity income for yourself without speaking
and without leaving home unless you choose to.

3. Develop an evergreen product line linked to a
marketing system that works every time.

4. Have staff do the heavy lifting while you play.

5. Ultimately create equity in a business you can sell . . .

or . . .

6. Own a business model you can license.

7. Provide a continuing legacy for your loved ones.

Do you qualify? Call me, Burt Dubin, and discover
how to allow this to come to pass.

Call 800-321-1225 or +928-753-7531.
_____________________________________________

***************************************************************

Like no other...............Burt Dubin..............Like no other.

***************************************************************

Are you to settle for the dream?

Or do you hunger for the pulsating, thrilling, throbbing reality of
success as a paid public speaker?

If you yearn to make yourself a highly paid public speaker . . .
then read these life-changing words carefully:

When you are accepted into the Burt Dubin Inner Circle, you
become successful in the business of speaking . . . successful
on your terms . . .or you receive a full return of your tuition.

There must be a catch:

There is a condition . . . one simple condition. Abide by my guidance
and document that you have done so. That is all. Is that fair?
And many aspirants are not accepted into my Inner Circle.

You mean I gotta qualify?

Yes, you do have to qualify.

Odds are that when you are diligent and follow the guidance you receive,
your inbound checks from speaking are to be more each month than your
entire cost for your Membership in the Burt Dubin Inner Circle. This is a
1500% return to you. Not 2%. Not 10%. Not 20%. 1500% You may expect
a 1500% return if you are diligent. No-brainer.

Hard to believe, yet true:

Repeat: Odds are that when you are diligent and follow the guidance
you receive, your inbound checks from speaking becomes more each month
than your entire cost for your Membership in the Burt Dubin Inner Circle.
This is a 1500% return to you. Not 2%. Not 10%. Not 20%. You may expect
a 1500% return if you are diligent.. No-brainer.

But do you qualify?

Discover whether you qualify: Contact me for a complimentary 20 minute
consultation. And ask for access to clients and graduates of the Burt Dubin
Inner Circle. Then speak to as many of them as you want. There will then
not be a shadow of a doubt in your mind about the enduring value awaiting you.

You may as well get the facts:

Can you think of any reason to deny yourself the facts you require so you
can properly consider this? Others enjoy this unfair advantage. Why not
you? You can have it if you want it . . . and you have to want it enough to
have it. Reach me, Burt Dubin, at +928-753-7546 or 800-321-1225.

*************************************************************

Like no other...............Burt Dubin............Like no other.

*************************************************************

Why are you in the speaking business?

Do you want to do well as you do good for organizations and people?
Would you prefer to avoid at least some suffering, sweat and struggle as
you build interest in you and your speaking, training, consulting services?

Help is available. There is a System. A system for success in the
speaking business. Proven by hundreds of speakers. It is the Burt Dubin
Speaking Success System. Ask for the names of dozens of speakers who
have experienced the System and the mentoring of Burt Dubin.

This is complimentary. Discover for yourself why so many people who
know believe in the System and what it can do for you. Speak with these
people yourself. Or reach some by e-mail. Call 800-321-1225 from North
America. ( +928-753-7546 International). Request this download:
WORDS OF THOSE WHO KNOW. It is complimentary. Do it now.
___________________________________________________

There must be a reason . . .

Burt Dubin is an expert who shows speakers in the United States, Africa,
Australia, Canada and Europe how to get booked and booked and booked.
There must be a reason . . .

The Burt Dubin Speaking Business Success Model is in daily use by paid
experts who speak on 4 continents and 2 Island Nations. No other resource
even comes close. There must be a reason . . .

Burt Dubin is one of the few American speakers and one of the
few NSA Members who have addressed major International Conventions
of speakers twice: United States, Canada, Europe, and Australia. He has
had repeat bookings in every one of these venues. There must be a reason . . .

___________________________________________________

P.S. I would love it if you would tell me what you like, what you do not like,
what you would like more of, what you would like less of in this monthly
diatribe. Value for you is the name of the game. . . and I want to deliver
the value you want. What do you want to know more of about success in
the speaking business?

P.P.S. Please forward this copy to your friends and colleagues. This is how
we grow. I deeply appreciate your sharing your copy of the Speaking Biz
Strategies Letter with friends and associates. Just copy/paste, hit Forward,
add your endorsement, then hit the send button. . . and you are done!
I sincerely thank you.

Burt Dubin

___________________________________________________

PRIVACY STATEMENT: We respect you and your privacy.
You receive this only because you requested a subscription.
If you ever do not want to receive these communications, just
hit the unsubscribe link in the e-mail that led you to this blog.
You will not hear from me again. In a twinkling you are out.
Your name or e-mail address will not be sold, traded, rented,
bartered, or given away. And it will not be used for any other
purpose than to communicate with you. Period.
___________________________________________________

Attention Yahoo, AOL and HOTMAIL USERS: Due to changes made
by Yahoo, AOL and HOTMAIL, I recommend that you make changes in
your email accounts so that you can continue to receive your Speaking
Biz Strategies Letter. Yahoo, AOL users, put <Burt@burtdubin.com>
in your address book. For HOTMAIL users, put <Burt@burtdubin.com>
in your safe area. Please do this immediately so you can continue to
receive your Speaking Biz Strategies Letter.
___________________________________________________

This is a complimentary course on speaking business success.
It is published on or about the first Tuesday of each month worldwide.
___________________________________________________

For information about the Burt Dubin Speaking Success System, visit: <http://www.SpeakingSuccess.com>
___________________________________________________

You are invited to recommend the Burt Dubin mentoring to interested
others. When someone mentions your name as the source of their inquiry,
you are thanked with more than words. This includes a substantial gift to
a charity of your choice,
___________________________________________________

If you are getting this issue as a forward and would like to subscribe,
there is a Bonus available to you:

This complimentary Bonus is for those who yearn to be a paid public
speaker. People who hunger for the travel, the adventure, the six-figure
income many speakers take home year in and year out.

It is for you if you have a message in your heart . . . a message that
needs to be heard . . . you may call it an itch that has to be scratched.
It is for you if you long to stand before eager audiences sharing your wisdom.

When you accept this, you harvest rare and precious strategies.

You get a 7 part course on how to be outrageously successful as a
paid public speaker. You also get a special surprise Section. Some of
Burt’s clients generate fees of $200,000 to $500,000 a year, and even
more, for standing before audiences and speaking. You may be the
next one . . .

This course, easily a $177 value, includes seven PDF segments:

1. Rules of the Game for Speakers
2. Get Your Feet Wet This Way
3. Marketing Strategies for Speakers
4. How To Paint a Rosy Picture
5. How to Create High Value Products
6. How To Create Your Speaking Future
7. How To Build Your Speaking Business

Plus on top of all that, you get a complimentary subscription to this
Speaking Biz Strategies Letter.

To get yours, simply go to <http://www.burtdubin.com/bonus.html>
and enter your name and e-mail address in the box.

**************************************************************

Like no other...............Burt Dubin.............Like no other.

**************************************************************

Contact information: Burt Dubin, Personal Achievement Institute,
1 Speaking Success Road, Kingman, Arizona 86402 USA.
Voice 800-321-1225 +928-753-7546 Fax 800-797-0004
e-mail: <burt@burtdubin.com>
___________________________________________________

Privacy: we will not disclose your email address to anyone for any reason.
_______________________________

Burt works with people who want to be speakers
and with speakers who want to be masters.
___________________________________________________

You are welcome to recommend this entire Letter to anyone interested.
Send them to this url:

http://www.burtdubin.typepad.com

Posted at 12:57 PM | Permalink | Comments (0) | TrackBack (0)

Why speak from a higher levelof being?

Why speak from a higher level of being?

Relax, I’m not going to get airy-fairy on you. We’ll stay grounded.
We’ll stay rooted in the practical realities of building your business as
an expert who speaks.

Picture this . . . the wise sailor accepts the winds and tides as they are.
The wise sailor doesn’t try to change the winds and tides. The wise sailor
engages prevailing winds and tides to move his vessel across the waters.
Across the briny deep to his desired port. Are you with me so far?

Your speaking business is your vessel. You’re the Captain.
You’re the navigator. The sea represents your world today, the here and
now, the ocean on which you sail on . . . or sink . . . as an expert in the
business of speaking.

The winds and tides represent the environment in which your prospects
and clients make decisions. You cannot change this environment. It is not
in your control. (Just as the winds and tides are not in your control.)

Here are recommendations and actions you can use to stay on course:

1. Accept people as they are:

The feelings and attitudes of the gatekeepers who can put you in
front of their attendees simply are. (Just as the winds and tides simply
are.) Recognize that times have changed. Attitudes and feelings of
your customers are evolving.

2. Accept their awakening awareness:

Tune in to your customers’ evolving consciousness. There is a new
receptivity: Receptivity to your sharing who and what you are as part
of your message.

A growing sense of self is pervading people, at least in the Western
world. A personal dignity, an enhanced awakening about personal autonomy.
A heightened concern for self, for personal growth as a human right. People
long to actualize their true potential. And they want this to be one of the
outcomes of the work they do. What this means: It is now appropriate for
us, as experts who speak, to recognize and salute the rightful place of the
human spirit in the workplace.

3. Recognize the 4 realms of self:

According to Jean Houston, in her book, A Passion For the Possible,
(ISBN 0-06-251532-2) there are 4 realms of self, 4 inner worlds. These are
the sensory realm, the psychological realm, the mythical, symbolic realm,
and the spiritual realm.

4. The cherry on the top:

This is the spiritual realm. Imagine yourself at one with your divine
essence, your spiritual self.

5. Why awaken:

Why tune in to these aspects of you? So you can invite this wider
spectrum of you to be revealed as you stand before your audiences.
So you can share more aspects of your essence every time you face a
group. So you can speak with your entire being illuminated.

So you can see, hear and understand more than ever before.
So you can affect audiences more deeply than you ever did before.

So your audiences find themselves moved to give you rave reviews.
So they then clamor to have you back again. And again.

So decision makers are moved to refer you to their colleagues.

And the outcome for you is more bookings and higher income.

6. Actions I recommend:

When you speak, share the why more than the how. Share ways
to allow their tasks to be vehicles for their personal growth.
Reveal this truth: Any task can be enobling.

Through the process of serving and caring, valuable insights are harvested.
Insights accessible in no other way. Insights contributing to personal and
professional growth.

7. Outcomes for your audiences:

Hope. When you share your passages through non-linear portals, portals
leading to inner discoveries, discoveries yielding the consciousness you have
now, audiences feel there is hope for them. (Sigh.) This miracle blossoms
when you share your personal stories, your turning points. People want to
know. They yearn to feel they have a chance too. They hunger for hope.
Satisfy this hunger. And watch your business grow.
______________________________

This is Issue #97. The Burt Dubin Speaking Biz Strategies Letter is published
every month on or near the first Tuesday of the month. With this issue we
complete 8 years and 3 months of faithful service to you.
______________________________

P.S. Could you do me a big favor and forward this e-mail to at least 3-4 of
your speaking colleagues. God knows we all want to be more successful and
this will help them get moving. Thank you.
_______________________________

On the personal side:

This was a tough week. My hard drive crashed. Only my Documents were
saved because I saved them on an external hard drive. The why: Being the
Mac nut I am, I eagerly installed the new Mac operating system, Leopard,
the day it arrived.

Something went wrong. Long story short, I spent the week reinstalling
software, investing in later versions of software, and enriching a fellow
named Johnny Walker.

It was over by Friday. (Yesterday.) I slept well and peacefully
for the first time all week. I ordered a huge external hard drive (One terrabyte.)
Shamefaced and repentant, I now promise to back up my hard drive regularly.

This is why, for the first time in 97 issues, your issue is a week late.
______________________________

Commercial:

Are you already a successful speaker/consultant/trainer?
Do you generate inbound annual earnings of at least $100K?
If you do not, please skip this segment.

If you do qualify, I can guide you to produce these outcomes:

1. Convert your cash flow into lifetime equity.

2. Create continuity income for yourself without speaking
and without leaving home unless you choose to.

3. Develop an evergreen product line linked to a
marketing system that works every time.

4. Have staff do the heavy lifting while you play.

5. Ultimately create equity in a business you can sell . . .

or . . .

6. Own a business model you can license.

7. Provide a continuing legacy for your loved ones.

Do you qualify? Call me, Burt Dubin, and discover
how to allow this to come to pass.

Call 800-321-1225 or +928-753-7531.
_____________________________________________

***************************************************************

Like no other...............Burt Dubin..............Like no other.

***************************************************************

Are you to settle for the dream?

Or do you hunger for the pulsating, thrilling, throbbing reality of success as a paid public speaker?

If you yearn to make yourself a highly paid public speaker . . .
then read these life-changing words carefully:

When you are accepted into the Burt Dubin Inner Circle, you
become successful in the business of speaking . . . successful
on your terms . . .or you receive a full return of your tuition.

There must be a catch:

There is a condition . . . one simple condition. Abide by my guidance
and document that you have done so. That is all. Is that fair? And many
aspirants are not accepted into my Inner Circle.

You mean I gotta qualify?

Yes, you do have to qualify.

Odds are that when you are diligent and follow the guidance you receive,
your inbound checks from speaking are to be more each month than your
entire cost for your Membership in the Burt Dubin Inner Circle. This is a
1500% return to you. Not 2%. Not 10%. Not 20%. 1500% You may expect a
1500% return if you are diligent. No-brainer.

Hard to believe, yet true:

Repeat: Odds are that when you are diligent and follow the guidance
you receive, your inbound checks from speaking becomes more each month than
your entire cost for your Membership in the Burt Dubin Inner Circle. This is a
1500% return to you. Not 2%. Not 10%. Not 20%. You may expect a 1500% return
if you are diligent.. No-brainer.

But do you qualify?

Discover whether you qualify: Contact me for a complimentary 20 minute
consultation. And ask for access to clients and graduates of the Burt Dubin
Inner Circle. Then speak to as many of them as you want. There will then
not be a shadow of a doubt in your mind about the enduring value awaiting you.

You may as well get the facts:

Can you think of any reason to deny yourself the facts you require so you can
properly consider this? Others enjoy this unfair advantage. Why not you?
You can have it if you want it . . . and you have to want it enough to have it.
Reach me, Burt Dubin, at +928-753-7546 or 800-321-1225.

*************************************************************

Like no other...............Burt Dubin............Like no other.

*************************************************************

Why are you in the speaking business?

Do you want to do well as you do good for organizations and people?
Would you prefer to avoid at least some suffering, sweat and struggle as
you build interest in you and your speaking, training, consulting services?

Help is available. There is a System. A system for success in the speaking
business. Proven by hundreds of speakers. It is the Burt Dubin Speaking Success
System. Ask for the names of dozens of speakers who have experienced the
System and the mentoring of Burt Dubin.

This is complimentary. Discover for yourself why so many people who know
believe in the System and what it can do for you. Speak with these people
yourself. Or reach some by e-mail. Call 800-321-1225 from North America.
( +928-753-7546 International). Request this download:
WORDS OF THOSE WHO KNOW. It is complimentary. Do it now.
___________________________________________________

There must be a reason . . .

Burt Dubin is an expert who shows speakers in the United States, Africa,
Australia, Canada and Europe how to get booked and booked and booked.
There must be a reason . . .

The Burt Dubin Speaking Business Success Model is in daily use by paid
experts who speak on 4 continents and 2 Island Nations. No other resource
even comes close. There must be a reason . . .

Burt Dubin is one of the few American speakers and one of the
few NSA Members who have addressed major International Conventions of
speakers twice: United States, Canada, Europe, and Australia. He has had
repeat bookings in every one of these venues. There must be a reason . . .

___________________________________________________

P.S. I would love it if you would tell me what you like, what you do not like,
what you would like more of, what you would like less of in this monthly
diatribe. Value for you is the name of the game. . . and I want to deliver the
value you want. What do you want to know more of about success in the
speaking business?

P.P.S. Please forward this copy to your friends and colleagues. This is how
we grow. I deeply appreciate your sharing your copy of the Speaking Biz Strategies
Letter with friends and associates. Just copy/paste, hit Forward, add your e
ndorsement, then hit the send button. . . and you are done! I sincerely thank you.

Burt Dubin

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PRIVACY STATEMENT: We respect you and your privacy.
You receive this only because you requested a subscription.
If you ever do not want to receive these communications, just
hit the unsubscribe link in the e-mail that led you to this blog.
You will not hear from me again. In a twinkling you are out.
Your name or e-mail address will not be sold, traded, rented,
bartered, or given away. And it will not be used for any other
purpose than to communicate with you. Period.
___________________________________________________

Attention Yahoo, AOL and HOTMAIL USERS: Due to changes made by
Yahoo, AOL and HOTMAIL, I recommend that you make changes in your
email accounts so that you can continue to receive your Speaking Biz Strategies
Letter. Yahoo, AOL users, put <Burt@burtdubin.com> in your address book.
For HOTMAIL users, put <Burt@burtdubin.com> in your safe area. Please
do this immediately so you can continue to receive your Speaking Biz
Strategies Letter.
___________________________________________________

This is a complimentary course on speaking business success.
It is published on or about the first Tuesday of each month worldwide.
___________________________________________________

For information about the Burt Dubin Speaking Success System, visit: <http://www.SpeakingSuccess.com>
___________________________________________________

You are invited to recommend the Burt Dubin mentoring to interested others.
When someone mentions your name as the source of their inquiry, you are
thanked with more than words. This includes a substantial gift to a charity
of your choice,
___________________________________________________

If you are getting this issue as a forward and would like to subscribe, there is
a Bonus available to you:

This complimentary Bonus is for those who yearn to be a paid public speaker.
People who hunger for the travel, the adventure, the six-figure income many
speakers take home year in and year out.

It is for you if you have a message in your heart . . . a message that needs
to be heard . . . you may call it an itch that has to be scratched. It is for you
if you long to stand before eager audiences sharing your wisdom.

When you accept this, you harvest rare and precious strategies.

You get a 7 part course on how to be outrageously successful as a paid
public speaker. You also get a special surprise Section. Some of Burt’s clients
generate fees of $200,000 to $500,000 a year, and even more, for standing
before audiences and speaking. You may be the next one . . .